Internet access and digital financial adoption are not just national statistics. They are a rough map of how ready a market’s customers already are for a business that meets them digitally, and how much room is left for the businesses that get there first.
The more of a population is online and banked digitally, the more a local business loses by staying offline.
That gap, between where a country’s people already are and where the average local business still operates, is exactly the kind of opportunity There We GO looks for. The data below updates live, on every visit, from the World Bank.
Italy, Malta and Brazil compared to the world average.
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Adults with a bank or mobile-money account, a proxy for digital financial adoption.
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Not sure where your business stands?
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Find Your Next StepSources: World Bank, Individuals using the Internet, and Account ownership at a financial institution or mobile-money-service provider (Global Findex). Most recent year available per country.
Data loads live on each visit from the World Bank Open Data API.